As we move into 2023, the world of social media is set to continue evolving and changing. In order to stay ahead of the game and make the most of your social media marketing efforts, it’s important to keep up with the latest trends and developments. Here are some key social media trends to keep […]
As we move into 2023, the world of SEO continues to evolve and change. In order to stay ahead of the game and ensure your website ranks well in search engine results, it’s important to keep up with the latest trends and developments. Here are some key SEO trends to keep an eye on in […]
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Google has been increasingly supportive of structured data markup, especially in the form of JSON-LD. This is a great way to ensure that your content is properly indexed and can appear in rich snippets, but it does have some drawbacks. In this article, we’ll explore the pros and cons of using structured data so that […]
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E-A-T stands for Expertise, Authority, and Trustworthiness. E – Expertise is the ability to understand and explain complex topics in a way that makes sense to the audience. For example, a dentist could explain the steps for taking care of your teeth in a way that is easy for you to understand. A – Authoritativeness […]
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There are many ways to improve your content and outdo your competitors. You may already be doing them but here are some techniques to make sure that you’re maximizing every opportunity for a competitive edge. 1) Acknowledge the Differences in Your Audience – Do you have readers who want more science-based articles? Maybe you have […]
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